Musician and designer takes inspiration from Olympics and Euros for his Louis Vuitton show
Pharrell Williams’ fourth show as creative director of menswear at Louis Vuitton took place in the gardens of the Unesco building in Paris. A video shared on Instagram before the show emphasised the international nature of the location, and the importance of diversity. Once the show began, however, a theme emerged that is perhaps more front of mind for those in Paris – the Olympics and the Euros.
There were sporting references throughout, especially to football. Some models wore shirts with “LVFC” written across them, while one had a bag shaped like a football, covered in the famous LV monogram. Another had a jacket referencing motocross. It should be noted that LVMH, Louis Vuitton’s parent company, is sponsoring the Olympic Games.
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