Luxury to high street jeans: can you tell the difference?

Resurgence of 90s minimalism has caused an explosion in the popularity of denim, but can a pair ever be worth £800?

Denim mania is surging across the fashion spectrum. At one end is the luxury brand Alaia with an Aegean blue, comfortable yet flattering £800 pair. At the other is JW Anderson’s collaboration with the high street brand Uniqlo and a £34.90 price tag. Both are proving wildly popular.

Alaia’s line has only just launched, so there are no sales figures yet, but demand for its Japanese denim is such that customers are advised to reserve certain styles in store or call ahead before visiting. At Uniqlo, the straight cut are said to be the most popular, on the front row of the most recent fashion weeks, and routinely sell out online. Blame the resurgence of 90s minimalism.

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‘The antidote to Brat’ – why pointelle is having a moment

Once the preserve of childhood underwear, the patterned knit is now bringing nostalgia and comfort to adults in a fast-changing, unpredictable world

In this very on-brand April, where sun and showers jostle for supremacy and a chill wind is making 16C feel like 9C, you might have spotted pointelle popping up everywhere. On her recent world tour, Rosalía appeared on stage in Paris wearing a pointelle bodysuit. Then Sabrina Carpenter appeared on the cover of Perfect magazine hanging backwards off a bed wearing cyan eyeshadow and a pointelle underwear set. It’s peeping out from underneath shirts and jumpers in air-conditioned offices and on buses. For spring, the heritage knitwear brand Herd is offering “featherlight yet warm” jumpers in its signature pointelle. John Lewis, which said yesterday that online searches for pointelle were up 60% week on week, is selling bandana-scarves and pyjamas made of the same material.

The fabric, more associated with girls’ vests, thermal-wear and underwear, is, according to Merriam-Webster, “an openwork design (as in knitted fabric) typically in the shape of chevrons”. Sometimes peppered with hearts, florals, diamonds or zigzags instead, you probably had a pair of pointelle ankle socks, possibly with a little cotton ruffle. Or maybe you remember that era in the 00s when Whistles churned out lacey pointelle camisoles that grazed bellybuttons inches above Juicy Couture track bottoms.

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True blue: what to wear with classic straight leg jeans

Got denim overwhelm? Go back to basics with a simple pair of straight leg jeans

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Shares in Allbirds surge after maker of wool sneakers announces pivot to AI

Rebrand as NewBird AI sent shares up 582% in bizarre and rapid turnaround for firm that had fallen on hard times

Allbirds, the maker of minimalist wool sneakers beloved by Silicon Valley, announced on Wednesday that it is leaving shoes behind and pivoting to artificial intelligence. The new focus and rebrand as “NewBird AI” sent the company’s stock up 582% as of mid-day during a flurry of trading.

The surging stock price and new direction is a bizarre, rapid turnaround for a company that had fallen into disrepair in recent years. Once valued at $4bn, Allbirds’ shares had lost 99% of their worth since 2021 and earlier this month the company announced plans for a $39m sale to brand management firm American Exchange Company.

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Jess Cartner-Morley on fashion: how to make sandwich dressing your style bread and butter

Here’s an easy rule for making sure your outfit is always tasteful – even when you’re spread too thin

Some days inspiration strikes, and it feels fun and soul-nourishing to invest energy creating something fabulous for dinner. Other days, there’s a lot going on so you make a sandwich. And here’s the thing: both are fine. It’s a long game we’re playing here, folks.

Which is a roundabout way of saying: the sandwich rule, which I am about to share with you, is not style done the cordon bleu way, but it sure is useful for days when you want to look nice but don’t have time for drama.

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