‘Every shirt has a story’: the designers saving football kits from landfill

The beautiful game has a fast fashion problem, with clubs bringing out multiple kits every season. But a move towards upcycling old shirts and wearing vintage garments is on the rise

It may have been a quiet January transfer window, but even so, thousands of new shirts will be printed for Lucas Paquetá, returning to his former Brazilian club Flamengo, while his West Ham shirt instantly feels old. Not to mention the thousands of other players moving from one club to another. Uefa estimates that up to 60% of kits worn by players are destroyed at the end of the season, and at any one time there are thought to be more than 1bn football shirts in circulation, many of which are discarded by fans once players leave.

The good news is that lots of designers are bringing their upcycling skills to old kits, taking shirts and shirring them, sewing them or, as in the case of designer and creative director Hattie Crowther, completely transforming them into one-of-a-kind headpieces. “I’m not here to add more products into the mix, I’m here to reframe what’s already in circulation and give it meaning, context, and longevity while staying culturally relevant,” says Crowther, whose creations involving the colours and emblems of Arsenal, Liverpool and Paris Saint-Germain, are, she says, “a response to how disposable football product has become”.

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‘A statement about power shifting’: why Bad Bunny wore Zara for his Super Bowl show

Puerto Rican musician is one of the industry’s most visually savvy performers

• Bad Bunny’s Super Bowl half-time show review – a thrilling ode to Boricua joy

Of the many cultural flashpoints in Bad Bunny’s half-time performance at the Super Bowl on Sunday, one that few observers saw coming was his decision to wear not one but two outfits by the Spanish high street brand Zara.

As the most-watched event on US television, the half-time performance is a marketing moment for the stars. From Rihanna’s pregnancy reveal to Kendrick Lamar’s show-stealing jeans, the 13-minute showcase has often been replete with luxury fashion.

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‘Not a typical day’: makers of Macron’s sunglasses deluged with demand

At Davos the French president wore a pair of shades made by Maison Henry Jullien to cover up a burst blood vessel in one eye

The world leaders and company executives meeting in Davos this week were meant to be discussing the most complex and alarming geopolitical crisis most could remember.

Instead, all eyes were on Emmanuel Macron.

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Levi’s sales grow in UK as celebrities drive denim revival

Noel Gallagher and Harry Styles lead way, and sales of jeans in general rise faster than wider fashion market

The UK was one of Levi’s fastest-growing markets last year as British trend leaders from Harry Styles to Noel Gallagher and Grime Gran were spotted in the brand’s kit.

Lucia Marcuzzo, the managing director of the European operations at the US company famous for its denim jeans, said the revival of 1990s trends had boosted sales of its classic 501s. New trends such as baggy jeans and cinch styles, which can be adjusted around the waist, had also helped, as denim has found its way back into wardrobes.

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A quick fix for broken zips – and 84 other tips to keep your clothes looking good

From keeping whites white to preventing ‘bacon neck’, keep your clothes looking better for longer with these expert hacks

First, be sure to buy the best quality you can. Layla Sargent, founder of The Seam, which connects people with skilled menders, cleaners and restorers, advises going for “a slightly higher denier, a good amount of elastane/Lycra, and reinforced toes and gussets”. Brands such as Falke, Heist and Swedish Stockings should last longer than a supermarket three-pack.

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