Shares in Allbirds surge after maker of wool sneakers announces pivot to AI

Rebrand as NewBird AI sent shares up 582% in bizarre and rapid turnaround for firm that had fallen on hard times

Allbirds, the maker of minimalist wool sneakers beloved by Silicon Valley, announced on Wednesday that it is leaving shoes behind and pivoting to artificial intelligence. The new focus and rebrand as “NewBird AI” sent the company’s stock up 582% as of mid-day during a flurry of trading.

The surging stock price and new direction is a bizarre, rapid turnaround for a company that had fallen into disrepair in recent years. Once valued at $4bn, Allbirds’ shares had lost 99% of their worth since 2021 and earlier this month the company announced plans for a $39m sale to brand management firm American Exchange Company.

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Jess Cartner-Morley on fashion: how to make sandwich dressing your style bread and butter

Here’s an easy rule for making sure your outfit is always tasteful – even when you’re spread too thin

Some days inspiration strikes, and it feels fun and soul-nourishing to invest energy creating something fabulous for dinner. Other days, there’s a lot going on so you make a sandwich. And here’s the thing: both are fine. It’s a long game we’re playing here, folks.

Which is a roundabout way of saying: the sandwich rule, which I am about to share with you, is not style done the cordon bleu way, but it sure is useful for days when you want to look nice but don’t have time for drama.

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Lifestyle blogger said to have inspired Devil Wears Prada character uses unpaid student interns

Use of interns by Plum Sykes, an ex-assistant of Anna Wintour whose family owns a Yorkshire estate, reignites debate about creative industries

She is said to have been the inspiration for a character in The Devil Wears Prada and was a personal assistant of Anna Wintour, so Plum Sykes knows a thing or two about the arduous and often unglamorous life of being a fashion industry intern.

But that recognition does not, it appears, extend to paying her own interns a fair wage. Or, indeed, any wage at all.

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‘Butter Birkin’: popcorn plastic It bag in demand by Devil Wears Prada fans

Coveted £20 accessory to be marketed as part of sequel’s ticket deal – and is already being touted for resale from £130

In a recent trailer for the highly anticipated The Devil Wears Prada sequel, the cast are seen parading through the streets of New York City carrying an array of designer handbags, including clutches and satchels from Chanel and Valentino.

But among fans of the film there is a very different type of It bag in demand: a popcorn bucket shaped to resemble a structured tote bag is quickly becoming a coveted accessory.

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Schiaparelli review – it’s cocktail o’clock with fashion’s surreal goddess who out-lobstered Dalí and turned a polar bear pink

V&A South Kensington, London
The Italian designer loved to shock and this dazzling show is like sashaying through a party in 1930s Paris with Schiap and her darling friends Cocteau and Dalí

Naked mermaids and prancing horses, silk carrots and unshelled peanuts, gilded elephant trunks, drums and masks – and those are just a few of the buttons. The V&A’s lavish spring show is a weird and wonderful tumble down the rabbit hole that is Schiaparelli, fashion’s house of surrealism.

Elsa Schiaparelli designed clothes to be witty, not just pretty, and that lively spirit runs through this show. A shoe becomes a hat, bones grow on the outside of a dress, a telephone dial becomes a compact mirror. A stroll through the galleries feels less like admiring a beauty pageant lineup of frocks, and more like taking a turn through a 1930s Paris cocktail party with Schiaparelli and her friends Salvador Dalí and Jean Cocteau: bracingly avant garde, mildly unsettling, all visual puns and in-jokes and never a dull moment. Turn a corner from a Man Ray painting of a lit candle wearing a harlequin coat and you encounter a mannequin perched on a ledge, wearing a jacket that sprouts gold palm trees at the shoulders. It is wild, and it works.

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