Goodbye, pilates princess – hello, gym goblin: how the just-got-out-of-bed look took over fitness

The colour-coordinated ‘clean girl’ athleisure aesthetic is dead. Now it’s all about mismatched outfits and vintage sportswear

At first, the goblins came for our downtime. Going “goblin mode” was a lifestyle confined to the home – to the bed, mostly. The “comforts of depravity” it brought (“watching 90 Day Fiancé on mute while scrolling endlessly through social media, pouring the end of a bag of chips in your mouth”, for example) weren’t compatible with doing anything productive.

Enter the gym goblin. The optics remain much the same – think ancient T-shirts, knackered socks, oversized cardigans – but the setting has changed, with goblincore devotees rising up from unmade beds, Diet Cokes in hand, to hit the treadmill. It’s Diana, Princess of Wales’s oversized college sweatshirts meets Josh O’Connor’s half-tracksuit look for the Disclosure Day press tour – and the polar opposite of the matcha-drinking, Lululemoned “clean girl” aesthetic that dominates fitness circles.

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He knew how to rock a cagoule: the sartorial legacy of Sir Keir Starmer

A man of modest tastes, the departing PM excelled in dad chic. His hair, however, had an Instagram account all of its own

It will be little consolation to Keir Starmer, who had loftier ambitions for his term of office, that he made a good fist of the tricky brief of prime ministerial style. “He had good hair” is not the legacy he hoped for. But we are where we are.

Starmer’s prime ministerial look was smart, but unpretentious and unflashy. He looks good in a dark suit, which is a bonus in this job. His suits – often bought from Charles Tyrwhitt, where a standard price tag comes in at a typically restrained, Starmer-esque £350 – were well fitted, although menswear pedants pointed out that the sleeves were a little long. (A jacket sleeve should expose a half inch of shirt cuff, leaving the hands visible.) No flashy Rolex, either: Starmer’s watch of choice is a sensible Tissot, which costs about £320.

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‘Little ingredients but well executed’: Prada design duo outline minimalist vision

Miuccia Prada and Raf Simons say Milan fashion week collection demonstrates rejection of ‘useless design’

Speaking backstage before the Prada show at Milan fashion week on Sunday, the co-designers Miuccia Prada and Raf Simons described their latest collection as “breaking the perception of what is perceived as typical luxury in high fashion right now”.

This was a purified version of Prada. The design duo called it a “rejection of experimental shapes, techniques and decoration” distilling the collection to pieces that are “intentional and meaningful”.

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Nothing succeeds like excess at Dolce & Gabbana’s Milan menswear show

Italian house’s catwalk emphasised the brand’s ‘molto sexy’ look with flamboyant, sometimes revealing outfits

Dolce & Gabbana leaned heavily into the art of theatrical misdirection on the second day of Milan fashion week as it aimed to draw attention away from its debt issues, catwalk controversies and management reshuffles.

On the catwalk its signature “molto sexy” Italian aesthetic that comes served with a generous scoop of la dolce vita was in full swing. This was Euro summer on steroids. There were clingy muscle vests and micro shorts that made short shorts look modest while some models simply went topless. Jeans came ripped, shredded or smothered in sparkling jewels while T-shirts featured everything from giant prints of Sicilian lemons and ancient amphitheatres to a mosaic depiction of Christ.

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Brands using AI-generated influencers to promote products on social media

Investigation finds AI content that purports to show genuine customers, prompting calls for greater transparency

Brands promoting their products online are quietly deploying AI-generated influencers on social media, an investigation has found, prompting calls for greater transparency.

The findings suggest companies are increasingly turning to AI-generated content that purports to show genuine customer experiences while giving no obvious indication that the people featured are not real.

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