Levi’s sales grow in UK as celebrities drive denim revival

Noel Gallagher and Harry Styles lead way, and sales of jeans in general rise faster than wider fashion market

The UK was one of Levi’s fastest-growing markets last year as British trend leaders from Harry Styles to Noel Gallagher and Grime Gran were spotted in the brand’s kit.

Lucia Marcuzzo, the managing director of the European operations at the US company famous for its denim jeans, said the revival of 1990s trends had boosted sales of its classic 501s. New trends such as baggy jeans and cinch styles, which can be adjusted around the waist, had also helped, as denim has found its way back into wardrobes.

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A quick fix for broken zips – and 84 other tips to keep your clothes looking good

From keeping whites white to preventing ‘bacon neck’, keep your clothes looking better for longer with these expert hacks

First, be sure to buy the best quality you can. Layla Sargent, founder of The Seam, which connects people with skilled menders, cleaners and restorers, advises going for “a slightly higher denier, a good amount of elastane/Lycra, and reinforced toes and gussets”. Brands such as Falke, Heist and Swedish Stockings should last longer than a supermarket three-pack.

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How anti-ICE pin badges became the essential red carpet accessory

Billie Eilish and Biebers wore ‘ICE out’ pins at the Grammys, as more and more celebrities find their political voices

The red carpet is being used increasingly as a platform for protest – and one accessory in particular has become key: the pin badge.

At Sunday night’s Grammy awards, stars including Hailey and Justin Bieber and Billie Eilish wore black and white pins that read “ICE out”, a condemnation of the recent actions of the US Immigration and Customs Enforcement.

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Heads up: what to wear to elevate a humble hoodie

With the right styling, a hooded top doesn’t have to be restricted to travelling or working from home

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Jess Cartner-Morley on fashion: lift your winter look with a pop of white

Like the first cluster of snowdrops, a burst of white is a reminder to focus on the positive – just don’t go full snowman

Everyone knows that the prettiest scraps of winter are the precious snow days. At this time of year, when it feels like we’ve been scurrying around in near-constant darkness like moles for as long as we can remember, we crave the brightness you get with snowfall – and the glamour of it, too. The disco-ball sparkle of frost is a counterpoint to chapped lips and three-week sniffles that won’t budge.

We can’t make it snow, but we can create our own little flurry. A pop of snowy white is the best boost you can give an outfit right now. White is to January what rust and orange are to October: a colour pulled from nature to remind us of the best bits of the season. After all, autumn has grey skies and muddy puddles too, but we ignore them and lean into its gorgeous falling-leaf colours instead.

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