Friday, June 19, 2026

‘You can’t unsee it’: how hot pink became the unofficial colour of the World Cup

Move over Barbie, ‘electric fuchsia’ is now dominating football’s biggest stages. But why has the sport embraced the colour?

Any fashion-conscious England fan watching the World Cup this week would have appreciated the moment the attack reached the Croatian end – and not just for the potential goals.

It offered another glimpse of goalkeeper Dominik Livaković in hot pink, a shade fast becoming a visual signature this tournament. Forget Barbie pink – welcome to the World Cup’s hot pink summer.

Continue reading...

from Fashion | The Guardian https://ift.tt/SdHYzq6
via IFTTT

‘How am I supposed to know if it’s cute on me?’ The strange death of the changing room

As some shops toy with the idea of removing changing rooms, what does it mean for the future of the high street?

Is the changing room dead? According to the teenage fashion mecca, Brandy Melville, it is. The brand has closed all its fitting rooms across stores in the UK, US and Canada, with shoppers taking to social media lamenting the change.

“Why does Brandy hate [its] customers?” one TikTok user questioned. “How am I supposed to know if it’s cute on me???!” another exclaimed.

Continue reading...

from Fashion | The Guardian https://ift.tt/VqlrmeO
via IFTTT

Wednesday, June 17, 2026

Elegant and practical, capri pants give off Audrey Hepburn vibes | Jess Cartner-Morley

These tailored trousers are ideal for those sunny days when the forecast looks dodgy later on – or when there’s a heatwave but you still have to go to the office

I think we can probably agree that Audrey Hepburn would not have been seen dead in jorts. The baggy, grunge-adjacent knee-length denims that were everywhere last summer and are creeping back around are definitely cool. Totally a vibe. But elegant they are not.

The capri pant is an undeniably elegant solution to the problem of what to wear when jeans or tailored trousers are too hot and cumbersome, but you don’t want to wear shorts. For instance, when it is sunny while you are getting dressed, but you are going to be out all day and the forecast looks dodgy later on. Or when there is a heatwave but you still have to go to the office, so Daisy Dukes are not going to work.

Continue reading...

from Fashion | The Guardian https://ift.tt/0NSkxAw
via IFTTT

Fashion goes pop! How Yves Saint Laurent created photography magic – in pictures

Yves Saint Laurent saw the power of photography to push boundaries and take risks that had an impact in the fashion world and beyond. The new exhibition Yves Saint Laurent and Photography, at New York’s International Center of Photography, includes nearly 300 iconic photographs and archival objects with images by artists including Richard Avedon, Annie Leibovitz, Irving Penn, Andy Warhol and others. Pairing photographs with contact sheets, campaign materials, magazines and personal images, the exhibit shows the vital role images played in legacy of the Yves Saint Laurent brand

Continue reading...

from Fashion | The Guardian https://ift.tt/8fkjBDz
via IFTTT

From camel coats to guochao: Max Mara woos China’s luxury brand consumers

Fashion house pays tribute to Chinese style with its 75th anniversary catwalk show in Shanghai

“New York may be the city that never sleeps, but Shanghai doesn’t even sit down.” For the British designer Ian Griffiths, who encountered this line in the New Yorker, it summed up why China’s biggest city was the right place to celebrate Max Mara’s 75th anniversary.

“Max Mara is a product for metropolitan women, and it would be patronising to assume that a metropolitan wardrobe should be western-centric,” Griffiths said.

Continue reading...

from Fashion | The Guardian https://ift.tt/8R0fG4b
via IFTTT