The latest craze on Instagram reveals how quickly personal expression can be absorbed into a homogenised feed and exploited by brands
For those looking for the defining social media trend of summer 2026, it’s time to call off the search party.
A new phrase is dominating algorithms and entering the English lexicon.
Continue reading...High summer nuptials call for a relaxed shape and shoes you can dance in
Continue reading...Alterations that don’t cost a fortune can transform old trousers, jackets or shirts into bespoke pieces
When I started shopping in vintage stores, I fell into the trap of thinking that if something wasn’t in my size there was nothing to be done. I’d still buy beautiful shirts that were huge, but never end up wearing them. I persevered with trousers that were three sizes too big and just scrunched in the waist with a belt, but it didn’t look good. Now I know that a belt is an accessory, not a necessity; it’s there to heighten the garment, not hold it up. And that’s because I have finally understood the power of tailoring.
Tailoring seems out of reach for most people, but more often than not a dry cleaner will be able to take in a waist or do the hem, which would set you back £30 max. And I mean, how much would you pay for a perfectly fitting pair of trousers?
Continue reading...Due to the rise of GLP-1s and cosmetic surgeries, professionals who weren’t usually subject to high beauty standards are facing new pressures
In 1975, John T Molly’s book Dress for Success became a national bestseller. It promised the American workforce “scientific” proof that certain clothes could “increase your income” and “boost your status”. It offered searing advice like: “Sweaters give out nothing but negative impulses … they say ‘lower middle class’ and ‘loser.’”
For those with office jobs, the workplace has long been a place where fashion counts. Molly’s book gave rise to ideas like power dressing and the adage about “dressing for the job you want, not the one you have”. But a new casual office culture, spurred by San Francisco tech companies where hoodies are the norm, plus the work-from-home revolution, was supposed to ameliorate some of those pressures.
Continue reading...All my clothes are stained and creased and my house is cluttered, so I should be thrilled by this moment. But it’s naive to think we are about to be tolerant of the real mess of life
Stand down Stacey Solomon; hush, quiet luxury: mess is back, though in this household, and I suspect many others, it never went away. “Messiness in all its aesthetic glory is being celebrated in a meaningful way,” Susie Lau writes in this month’s Elle, highlighting some recent fashion mess – dirty shirt cuffs and frayed embroidery at Prada; battered handbags at Chanel; an “extreme-treated denim” homage to the walk of shame at Diesel. Beauty and homes are on a similar trajectory, apparently, with morning-after makeup and interiors that make a virtue of clutter and imperfection, “from unmade beds to breakfast leftovers”.
The mess revival Lau observes in style has also been gathering momentum in other areas: goblin mode, bed rotting and sloppy, blurred Instagram photo dumps. Now “gen Z is drinking again” (74% of them, up from 66% in 2023 according to a drinks industry study), there seems to be a broader sobriety backlash brewing and cigarettes are, depressingly, back in fashion (deployed as accessories by Kylie Jenner, Dua Lipa, Hailey Bieber and many more).
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