‘Very demure, very mindful’: how Jools Lebron went viral – and her life fell apart

In 2024, when she filmed a quick video in her car on a work break, she thought nothing of it. But in days she had become a meme. What followed was excitement, opportunity and a crushing pressure ...

Jools Lebron was in her car, taking a break from her job in a supermarket, when she posted the TikTok video that would change her life. “You see how I do my makeup for work?” she told her followers that day in August 2024. “Very demure, very mindful … A lot of you girls go to the interview looking like Marge Simpson and go to the job looking like Patty and Selma. Not demure.”

“At first, it was like any other video,” she says, on a video call from her home in Chicago. “A few likes, a couple of comments. But then I started noticing the numbers moving faster than usual – faster than anything I had seen before. I remember refreshing my phone and just staring at it like: ‘Wait … what is happening?’”

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Jess Cartner-Morley on fashion: forget the church fete vibes, the brooch is now fashion’s badge of honour

In an unexpected turn of events, brooches have escaped from Granny’s jewellery box, climbed out the window and gone clubbing

I have arrived in my brooch era about two decades ahead of schedule. I had brooches earmarked for a later life stage, accessories that would chime with The Archers, gardening, possibly solving the odd crime in the village, that sort of thing.

But in an unexpected turn of events, I am already the correct age to wear a brooch. Not because I’m old, but because brooches have changed. They have cast off their church fete vibe and become cool. Zendaya wore a diamond serpent brooch pinned to the back of her white jacket to last year’s Met Gala. At a press conference before the recent Mexico City premiere of The Devil Wears Prada 2, Meryl Streep added no fewer than six brooches to the lapel of her pillarbox red Dolce & Gabbana suit. Pedro Pascal wore a silk Chanel camellia the size of a sunflower to the Oscars. The brooch has escaped from Granny’s jewellery box, climbed out the window and gone clubbing.

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Met Gala 2026 red carpet: the best looks in pictures

Event chairs Nicole Kidman, Beyoncé, Venus Williams and Anna Wintour have guests dress to the theme ‘Fashion is art’ at the event controversially funded by new honorary chairs Jeff Bezos and Lauren Sánchez Bezos

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Power blazer? Victoria Starmer marks key political moment in cream

PM’s wife, accompanying him to the polls, follows a long line of women to mobilise the jacket when stakes are high

Not a white flag but a cream blazer was what Victoria Starmer chose to wear to accompany her husband, the prime minister, to vote on Thursday morning. She follows in a long line of women who have mobilised the power blazer at high-stakes moments.

Starmer’s, which looks much like a £1,690 ivory Alexander McQueen crepe design, comes hot on the lapels of another. In episode one of the new series of Amandaland, Amanda wears a beige double-breasted iteration in a high-stakes fictional moment: to give a toe-curling talk about her (not shallow) lifestyle brand Senuous as part of careers week at her kid’s school. Earlier in the week, the Princess of Wales launched the Foundations for Life report wearing a creamy beige high-waisted Roland Mouret suit.

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Indigenous designers hold independent runway ahead of Australian fashion week – in pictures

On Sunday night in Sydney, on the eve of Australian fashion week, First Nations Fashion and Design (FNFD) staged their first runway show in four years. Titled Reclamation, the collective featured the work of six Indigenous brands and designers with an all-Indigenous cast of models, and closed with performances from rapper Barkaa and poet Luke Currie-Richardson. Announcing their plan to become an annual runway platform for Indigenous designers – outside of the industry’s formal structures – the FNFD founder, Grace Lillian Lee said: ‘Reclamation was never designed to fit comfortably within the existing fashion system. It was designed to challenge it, expand it, and ensure that our voices are not invited in temporarily, but embedded permanently within the future of Australian fashion’

• The Australians dressing pop’s biggest stars – from Taylor Swift to Beyoncé to Shakira

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