Models on horseback and footballers on the catwalk: Vogue World’s salute to Paris

Style, celebrity and sport combine for fashion’s unofficial Olympic launch – and a reinvention of a potent brand

Paris has a lot going on right now. With one week to go before the first round of voting in elections that could radically redraw French politics, the country is a tinderbox. Pre-Olympic nerves are frayed; high water levels on the Seine after weeks of heavy rain have forced the postponement of a rehearsal for the ambitious opening ceremony, due to be conducted on barges sailing through the city. Football fans are on tenterhooks on the eve of a crucial Euro 2024 encounter with Poland.

But Paris is never too busy for a fashion show. Especially one with supermodels Gigi Hadid and Kendall Jenner on horseback, Bad Bunny rapping, Sabrina Carpenter channelling Brigitte Bardot and Katy Perry in a leather harness, US actor Jeremy Pope dancing to Eartha Kitt, and iconic French ex-footballers Djibril Cissé, Blaise Matuidi and Emmanuel Petit taking a lap of honour under a photogenic midsummer sunset.

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