After a successful US launch, Australian entrepreneur Maeva Heim now has her sights set on home
The first thing I notice when I meet Maeva Heim is her healthy mane. I’m immediately envious. She’s styled her hair in a simple yet chic semi up-do, with a few curls framing her face – like an afro hair version of a messy bun. It’s a flawlessly imperfect look that I’ve tried to recreate with my own afro textured hair in the past, with little luck. She’ll later describe it as “lazy girl hair”.
These words have not always been synonymous with Black hair, generally because of how much time it takes to style. “I’m all about doing as little as possible,” she tells me. “To embrace this lazy girl hair lifestyle, you can’t ascribe to that ideal; that super glossy, perfectly curled curl.”
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