These products keep the dreaded brassiness out of hair lightened by chemicals or age – including my newly dyed locks
I’ve tried dozens of purple-toning shampoos in my time, but only after they were put through their paces by blond and grey-haired friends. Now I get to see first-hand how they perform. In something akin to a reverse midlife crisis, I’ve hit the fast-forward button and bleached my hair grey. I was bored with my 30% greys spreading at glacial pace, and would rather be one thing or another, so, after much deliberation, I went for it, despite knowing maintenance would be a chore.
As any cool-toned blond or silver fox will tell you, keeping the nicotine-ish yellow out of pale hair requires vigilance and effort, and that all starts with the right shampoo. Good, purple-toned washes cancel out the dreaded brassiness and impart a shiny brightness to hair lightened by chemicals or age. But not all are made equal. I’ve discovered that the most potent anti-brassiness properties also come at the most affordable price.
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