Zara’s new makeup line is far from throwaway | Sali Hughes

Zara Beauty is extraordinarily good and follows its own path

I own just four garments from fast-fashion behemoth Zara and felt guilty buying even those. Fairly or not, the Spanish retail chain is judged widely for the environmental impact of its low-cost, trend-driven model. So when the brand told me that a makeup line was in the works, I expected faddy designer dupes with similarly ephemeral appeal, piles of single-use plastic packaging and that same unease at having supported a culture that should be doing considerably better.

They agree, it seems. Instead of copying high-end creatives for Zara Beauty, they’ve engaged them in the process. Legendary makeup artist Diane Kendal took on the product development, while renowned aesthete Fabien Baron conceived the lacquered white refillable packaging (yes, almost every product is a buy-once-and-keep-refilling proposition). The resulting line is extraordinarily good and, to my surprise, follows its own path.

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