Saturday, May 15, 2021

Crocs of gold: celebrity fans fuel frenzy to buy used ‘ugly clogs’

Fashion trend sees the plastic shoes dominating the resale market traditionally ruled by trainers

Once named among Time magazine’s 50 worst inventions, Crocs have long been one of those love-them-or-hate -them accessories. But now the plastic clogs are being heralded as the shoes of the summer and are in such high demand that they are giving trainers a run for their money in the secondhand market.

Last week, rapper Nicki Minaj posted a picture of herself on Instagram wearing a pair of hot pink bedazzled Crocs, customised with Jibbitz (bespoke charms made by Crocs) including Chanel’s double-C logo. The post caused the Crocs website to crash and saw a 4,900% spike in a search for pink Crocs (according to the Sole Supplier), while Google search terms “Nicki Crocs” and “Chanel Croc Charms” also peaked.

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from Fashion | The Guardian https://ift.tt/3hrrNsD
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