Blackfishing: 'Black is cool, unless you're actually black'

From Kim Kardashian to Selena Gomez, the perceived trend for wanting to appear black shows no sign of slowing down

On Monday night Interview magazine dropped their new cover on Instagram – a hyper-urban shot of singer Selena Gomez with her tongue sticking out, dressed in black boots, leggings and a Balenciaga X-Rated top. On her head the singer sported a braided hairstyle with baby-hair edges. The hispanic Gomez also appeared to have a darker complexion than she would normally have. “She is done letting people control her narrative,” the magazine wrote in the caption below. And yet the cover image styling appeared to show the singer appropriating from another culture completely. “This is blackfishing y’all wake up,” read one comment under the cover image, while the website Pop Crave tweeted the question: “Why is Selena Gomez trying to be black …” – featuring pictures from the Interview shoot.

At just 27, @selenagomez is a global pop star, a tabloid fixture, a documentary and TV producer—and a philanthropist who has shifted her attention to coronavirus relief efforts. Following a well-documented struggle with mental and physical health, she has returned stronger than ever with the cathartic and confessional “Rare,” her third number-one album, and as she tells her friend @amyschumer in our new Spring Issue, she is done letting people control her narrative. Tap the link in our bio for the full story.⁣⁣ ⁣ Photographed by @elirusselllinnetz and styled by @melzy917.

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