Kim Kardashian West and Lady Gaga are fans of the natural, vegan material with fetishistic associations. Now it’s dominating catwalks and popular culture
In stark relief to the face masks being donned at Paris fashion week in the wake of coronavirus, Kim Kardashian West showed up to her husband Kanye West’s show in a mustard-coloured latex bodysuit. The outfit, from Balmain, was typical Kardashian: body con and striking for social media.
Latex has dominated the runways and pop culture this season. Lady Gaga’s new video shows her in a Power Ranger pink latex two-piece. At Saint Laurent, latex leggings were paired with boxy suit jackets, while photos of inflatable latex trousers – likened to Aladdin’s pants – from the London College of Fashion graduate Harikrishnan, went viral on social media. He says he chose the fabric because “it is quite a statement. It comes with embedded fetish imagery … Most people haven’t experienced it and would often associate latex to costumes and hypersexuality.”
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