JW Anderson: 'Queer culture has an incredible history in Soho'

As he gets ready to open his flagship store in London, the designer chats about the importance of its location and why he’s not worried about Brexit

With shops closing and gentrification taking hold, can fashion brand JW Anderson revive the punk spirit of London’s Soho?

The edgy label, worn by Beyoncé and Alexa Chung, will open its first flagship store on the corner of Wardour Street and Brewer Street. Jonathan Anderson, the designer, wants to bring the outlier atmosphere back to the area. “I am queer and queer culture has an incredible history in Soho,” he says. “There’s a magnetism to the area; some of the greatest writers and painters of the last 100 years have come from here.”

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