Friday, February 21, 2020

Versace steers its trademark glamour beyond gender

Brand featured equal number of men and women on catwalk at its Milan fashion week show

In recent seasons, the Versace womenswear show has been an all-out display and celebration of femininity – with Jennifer Lopez and supermodels populating the catwalk, breaking the internet in the process. The autumn/winter 2020 show, on Friday evening in Milan, seemed to continue on a theme. The screen over the catwalk projected a virtual audience made of different Donatella Versaces – the high priestess of the brand. This time, however, there was a difference. Once the screen faded to black, the show began – and it introduced men. This was the first time the brand has featured an equal number of men and women on the catwalk, moving towards the idea of dressing beyond gender.

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from Fashion | The Guardian https://ift.tt/2VbZBPp
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