Milan fashion week seeks low-waste ways to combine fashion and sustainability
That eccentricity has become a bankable commodity – even within the traditionally molto sexy world of Italian fashion – was proven on at Milan fashion week on Friday, when Marni’s creative director took his post-show bow wearing a giant rabbit’s head.
Nonconformity has always been part of the deal at the brand, which is famous for the jolie-laide aesthetic of thick-soled sandals, highly-patterned skirts and sculptural earrings that made it a cult hit with the gallerist/architect crowd in the late 90s and 00s. But since Francesco Risso joined the label in 2016, the direction has been more challenging still.
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