What does a grownup mermaid look like? It starts with the silhouette …
Before wild swimming was even a twinkle in the eye of the culture, and before ice plunging went viral on TikTok, there were mermaids. Mermaids are the original summer It girls. Who doesn’t want hair that looks great when it’s wet and salty, shell jewellery, killer sex appeal and a life of sun, sea and winding up sailors for kicks? These chicks know how to live.
Mermaidcore is this summer’s hottest style vibe. It is beach chic with a hot-sauce dash of brat energy. Every summer has its own off-duty avatar – tomato girl summer, anyone? – and 2026 is all about mermaids. For legal reasons, please note this column is not endorsing the luring of innocents to certain death. The vibe is Daryl Hannah in Splash, not selkies and sirens.
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