Puerto Rican musician is one of the industry’s most visually savvy performers
Of the many cultural flashpoints in Bad Bunny’s half-time performance at the Super Bowl on Sunday, one that few observers saw coming was his decision to wear not one but two outfits by the Spanish high street brand Zara.
As the most-watched event on US television, the half-time performance is a marketing moment for the stars. From Rihanna’s pregnancy reveal to Kendrick Lamar’s show-stealing jeans, the 13-minute showcase has often been replete with luxury fashion.
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