Thursday, November 6, 2025

‘A lifeline’: how fashion designers came to love the high street collab

Since the 1990s, high fashion has sprinkled stardust on the high street – now collabs also help struggling designers

When the boss of Marks & Spencer reported a drop in clothing sales in its latest half-year results on Wednesday, he was keen to stress the problems were down to spring’s devastating cyber-attack and “not due to lack of demand”.

Stuart Machin said the once-staid retailer had been “inundated with requests” for its fashion range, which has been revitalised in recent years and was again lifted by last year’s collaboration with designer Bella Freud.

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from Fashion | The Guardian https://ift.tt/YVy9coH
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