How ‘ins and outs’ are defining the look of 2025

Resolutions are so last year. Instead, the latest fashion trends, life goals and dating rules are playing out on the battleground of viral listicles. Plus: your wardrobe dilemmas solved

Repeating outfits: in. People pleasing: out. Paying with cash: in. Photo dumps: out. A quick trawl through social media and it is evident that for 2025, traditional new year resolution lists are out and “ins and outs” lists are, er, in.

These listicles do exactly what their title suggests, demarcating everything from specific items of clothing to wider food trends and dating rules into two opposing grids. On TikTok the hashtag “ins and outs” has quickly acquired more than 44,000 posts. Unlike new year resolutions, which tend to be specific goals, “ins and outs” act as a barometer of cool.

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