Global reach of platforms such as Netflix, YouTube and TikTok ‘exposing people to international fashion trends’, says retailer
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Next has said international tastes in fashion are “converging” as tech platforms expose consumers to international trends, boosting the retailer’s overseas sales and helping it close in on £1bn in annual profits for the first time.
The fashion and homewares retailer forecast that its annual profits would be £15m more than previously expected, at £995m, after overseas sales rose 23% in the six months to July, offsetting a near 1% decline in sales of Next-branded clothing in the UK.
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