Victoria Beckham losses shrink as sales soar 50% at fashion brand

Revamp and expansion into leather and beauty helped ailing label head towards break even

Victoria Beckham’s fashion and beauty business narrowed its losses last year as sales soared by 52% to £89m.

The company said sales rose online, at its flagship Mayfair store in central London and through wholesalers, helping cut 2023 losses to £200,000 from £900,000 the year before.

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from Fashion | The Guardian https://ift.tt/NeG9UZR
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