Friday, July 5, 2024

Goodbye Savile-Row Sunak: Keir and Victoria Starmer bring more relaxed fashion to No 10

Designer labels rejected in favour of crisp, flattering and functional outfits from British brand

Their predecessors wore Prada and Gucci. But as the Starmers entered 10 Downing Street on Friday, it was clear that there was a fashion policy change under way. The new British prime minister was less Savile Row and more everyman, sticking to his uniform of a crisp white shirt, natty woven tie and dark suit, the jacket worn purposely undone.

His wife, Victoria, wore a Labour party red midi dress featuring contrasting white stitching, costing £275 from British brand Me+Em. A spokesperson for Me+Em said traffic to that particular dress on its site was up by more than 300%.

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from Fashion | The Guardian https://ift.tt/eED6Xn3
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