Resort collection featured brand’s signature camel, but came with sequins, brocades and Jacquard silk
While quiet luxury has been the stand on which fashion brands have raced to hang their hats over the past two years, Max Mara’s creative director, Ian Griffiths, took a defiantly celebratory stance with the collection he unveiled in Venice on Tuesday evening.
“Quiet luxury has reached [such] epidemic proportions it’s a total silence, no one’s saying anything,” said Griffiths before the show. “I’ve always slightly objected to the idea of quiet luxury anyway because I don’t know how quiet it is. How quiet is it to walk into a room wearing head to toe total camel?”
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