Retailer says ‘circular design’ collection is the first stage of an environmental overhaul of its products
Fabric that shrinks or bobbles is a pet peeve of Britons who want to buy long-lasting clothes, with the low quality of high street fashion contributing to the 30,000 shipping containers of clothing and homewares dumped by consumers every year.
With retailers tasked with finding ways to reduce the environmental impact of the clothing they sell, the first wave of products in a new range especially designed to “minimise waste and maximise longevity” has gone on sale at John Lewis.
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