The 90s hip-hop T-shirt is back – with a twist

Where once rap tees were used to promote stars like Biggie and Tupac, now the trend for displaying your own face is all the rage

Ariana Atwater, a customer service associate at Bloomingdale’s in New York City, grew up in the US south, where “rap tees” – shirts highlighting hip-hop’s biggest artists – were nearly ubiquitous. The 32-year-old remembers buying Bow Wow and Jeezy garb, but last autumn, she added a far less famous face to her wardrobe: her boyfriend, Aaron.

Atwater customised a $30 (£25) shirt with his name in huge, orange ombré text above images of his face and wore the shirt as a surprise for his birthday. “I just wanted to find something cool and cute to celebrate him,” she says.

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