They are a way of enjoying cosmetics while saving on the cost of individual products. But which are best?
At times of financial discomfort, subscriptions and memberships can seem like easy and obvious targets to cut back on. But when subscription models have recently triggered such a significant and likely irreversible shift in how we shop for beauty, I’m still interested in which offer decent value for money. No one needs a beauty subscription but for many, they are a way of enjoying cosmetics while saving on products.
The most popular is Beauty Pie, and with good reason. I’m a subscriber, paying £59 a year for access to what is in effect a “buyers’ club”, selling high quality haircare, makeup, skincare and fragrance made by many of the same formulators and manufacturers as luxury brands, only direct to consumer, at a more affordable “members’ price”.
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