‘We want plastic to become taboo’: the rise in reusable water bottles

The climate crisis and recent heatwaves has led to a surge in sales. But why are some of them so big?

With recent scorching temperatures forming an undeniable illustration of the climate crisis, consumer habits have been marked by an attendant interest in items relating to sustainablility. Among the most popular of eco accessories is the reusable water bottle. This summer, the bigger and more motivational your bottle, the better.

In 2021, the global reusable water bottle market was valued at $8.64bn. This is expected to increase by 4.3% in 2022.

Continue reading...

from Fashion | The Guardian https://ift.tt/OUAhgyN
via IFTTT