Saturday, March 26, 2022

Cover stars: meet the new wave of strong, affordable foundations | Sali Hughes

The latest high-performing, low-cost bottles make light work of creating a beautiful base

Excellent affordable foundations are usually as rare as hen’s teeth – then a load all arrive at once, like bills. No sooner had I emptied a bottle of the outstanding L’Oreal Paris True Match Tinted Serum (£13.99) – at least a dozen of you have stopped me in the outside world, just to tell me that it’s one of your favourite ever column-inspired purchases – than the Body Shop’s new Fresh Nude Foundation (£18) dropped through the letterbox. And what an unexpected joy it is.

Moist, fresh-looking and comfy on all skins (even dry ones), it gives precisely the sort of light-medium coverage I favour: too much for pyjama days, too little for wedding days, but you could get away with either at a push. (Incidentally, the brand describes Fresh Nude as “medium coverage”, which, to my eye, both overstates and undersells it.)

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