Designers from Pucci to Gap, and celebrities such as Rihanna are embracing the beach chic trend for sunny days on urban streets
Terry towelling, the absorbent towel-like fabric synonymous both with 1950s poolside glamour – thanks to Emilio Pucci – and 1970s Bognor Regis bonhomie – thanks to Butlin’s – is back. It can be found everywhere this summer, from cult Spanish brand La Veste to Gap to Balenciaga, and is even being used in lingerie – Rihanna recently took to Twitter to post a video of herself in lime-green terry undies.
But terry towelling is just one tiny, practical cog in the broader moment for all things holiday style. Where gorpcore, a term coined in 2017 by fashion website The Cut, described city slickers dressing in the utilitarian clothes of long-distance hikers, what we could call “holidaycore” sees beach kaftans reinvented for city streets, and tangy sun-lounger stripes finding their way on to dresses and bucket hats worn in town. It sees the sort of pieces that scream tropical island jollies, such as crochet tops and basket bags, à la Talented Mr Ripley or Jane Birkin, peppering UK parks.
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