Cult Beauty taken over by the Hut Group in £275m deal

Site founded by Alexia Inge and Jessica DeLuca sells skincare, haircare and cosmetic brands

A former model and a management consultant are to cash in about £70m after the beauty site they founded was bought by fast-growing e-commerce company the Hut Group.

Cult Beauty, founded by Alexia Inge and Jessica DeLuca in 2008, has been taken over in a £275m deal, recognising soaring interest in online shopping during the pandemic.

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from Fashion | The Guardian https://ift.tt/3lv5fZX
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