Thursday, August 12, 2021

‘Being too aspirational is repellent now’ – the rise of the ‘genuinfluencers’

The showboating era of the Kardashians is over as generation Z demands authenticity and information instead

The influencer is dead. Long live the Genuinfluencers.

“Genuinfluencers” was coined by the trend forecasters WGSN (formerly Worth Global Style Network) to describe social media stars who use their platforms beyond product placement.

Continue reading...

from Fashion | The Guardian https://ift.tt/3ABbWOj
via IFTTT

No comments:

Post a Comment