‘You’re not focusing on the eyes’ – are bleached brows the first post-mask trend?

After months of covering our faces, the new trend for light-toned brows – as worn by Kim Kardashian, Lizzo and Maisie Williams – feels fresh and attention-grabbing

As 19 July approaches and the period for mandatory mask-wearing draws to a close, a new trend is taking full advantage of the freedom to show your face in public.

Bleached-blond eyebrows have been seen on the Instagram pages of Kim Kardashian, Lizzo and Maisie Williams. The hashtag #bleachedeyebrows is up to 15.6m on TikTok and online searches for them are up, year on year, by 71% according to Note Cosmetics. In stark contrast to the bushy brows look, which became ubiquitous in the past decade, the bleached eyebrows trend draws attention away from the top half of the face.

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