Ultimately they didn’t go with the phrase
Employees at the athletics brand Lululemon say they felt pressured to create an All Lives Matter campaign after the death of George Floyd, which would be displayed on its website, according to a report from Business Insider.
The phrase “All Lives Matter” has been adopted by some members of the right and is widely recognised as minimising the importance of the meaning of the Black Lives Matter (BLM) movement.
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