Demna Gvasalia bids to claim back ground lost to likes of pandemic trendsetters Nike and Netflix
In his six years at Balenciaga, the Georgian fashion designer Demna Gvasalia has put Crocs plastic sandals and Bernie Sanders campaign merchandise on the Paris catwalks. The windows of the Avenue Montaigne boutique have framed a £1,600 version of Ikea’s distinctive blue nylon Frakta tote bag and, this season, a £2,000 hi-vis jacket in lurid yellow nylon.
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