And just like that … fashion memes move to the front row

From Sex and the City to Jared Leto, the most talked-about style moments are also creating instant viral moments – is this the future of fashion?

In recent memory, fashion’s most talked about moments have also been the most meme-able. The double-pronged ability to make an impact within the dimensions of an Instagram square, while enjoying a second life as a visual, context-free gag has been absolutely key.

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from Fashion | The Guardian https://ift.tt/3hCyGqF
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