Monday, June 28, 2021

‘Pregnancy is another selling point’: the rise of the celebrity baby bump reveal

From Beyoncé to Cardi B, pop culture pregnancy announcements are both destigmatising moments and marketing opportunities

On Sunday night, Cardi B announced her pregnancy in typically show-stopping fashion: on stage. At the BET awards in Los Angeles, during a performance with her husband, Offset’s band, Migos, the rapper appeared in a rhinestone-encrusted bodysuit with a bulging baby bump. On Instagram, she posted a profile photo of herself cradling the bump, with only a white plaster cast on her body, captioned with the simple hashtag #2.

No on stage pregnancy reveal will ever top Beyoncé announcing her pregnancy @ the 2011 VMAs to love on top! She served flawless vocals and looked stunning pic.twitter.com/e98LRfVx4m

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