Like fans after a gig, people are broadcasting being vaccinated with branded merchandise, while vintage ‘pharma-merch’ is going for high prices on eBay
This summer’s trend is not a dish or a dress, but a clean bill of health posted on social media. There’s even a word for it: a “vaxinista” – a combination of “fashionista” and “vaccine” – is someone who has not only had both jabs, but wants to broadcast it via vaccine selfies, cards and even merchandise.
This interest in pharmaceutical merch has now reached a strange new frontier: used pharma memorabilia. On eBay, old mementoes branded with Pfizer and AstraZeneca logos are selling for tens and hundreds of pounds. AstraZeneca paperweights and ballpoint pens are going for £150 and £50 respectively. Bids for a Pfizer lab coat begin at £106, a “pre-loved” Pfizer denim shirt at £100 and a Disneyland Pfizer conference T-shirt at £144. Meanwhile, newspapers from the day the vaccine was announced are selling for more than £40.
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