More than 90% of Black Americans say they have been racially profiled while shopping

A report, which included testimonials, found that 52% of Black shoppers would stop frequenting a store after being profiled

In a new survey, more than 90% of African American shoppers said they had experienced racial profiling while buying or browsing – a phenomenon sometimes known as “shopping while Black”.

The State of Racial Profiling in American Retail report, carried out by DealAid, surveyed 1,020 consumers who identified as Black or African American.

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