It was once the Body Shop’s signature product; now it’s being rebooted with some sustainable tweaks
Whenever we were sad or celebratory in the early- to mid-1990s, my friend Julia and I would treat one another to an Avocado Body Butter from The Body Shop. The big, fat pot of rich, decadent, melty green cream was hugely expensive at close to a fiver, but just about affordable when one sought urgently to demonstrate love and restore cheer. Smeared over clean skin, or even dolloped under hot running water to make a softening cream bath, Avocado Body Butter moisturised our very different skins like no other, banishing ashiness and comforting limbs while leaving no greasy stains on our black Lycra bodysuits.
An immediate success, the body butter franchise grew swiftly to incorporate sweeter, more crowd-pleasing fruits and, very much ahead of its time, our beloved avocado was axed. Some of the late Anita Roddick’s other iconic creations survived, but it’s fair to say that in years since, The Body Shop has sometimes seemed unmoored from the founder’s ideology. To bring back her Avocado Body Butter now – when the Instagram-venerated pear is so marketable to millennials – seems like a no-brainer.
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