With $55 toothpaste and whitening treatments road-tested on TikTok, looking after your teeth is becoming fashionable. It’s even been rebranded as ‘oralcare’
If, once upon a time, going to the dentists was routine at best, your local dental practice is on the way to becoming something of a destination. At the same time, previously unglamorous dental products such as toothpaste, toothbrushes and mouthwash are more likely to be deemed worthy of a bathroom shelfie posted to Instagram. Teeth – and the right products and treatments for them – are now part of the self-care beauty boom.
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