Hail Satan shoes: why did the ‘Banksy of the internet’ put blood in 666 Nike Air Max?

The trainer manufacturer soon sued, but has that just increased the appeal of MSCHF’s ‘drops’?

By now, you may have heard of the Satan shoes.

In March, a “company” called MSCHF injected a drop of its employees’ blood into the soles of 666 pairs of red-and-black Nike Air Max trainers. It added a pentagram-shaped charm to the laces, the words “Luke 10:18” – a reference to the Bible passage, “I saw Satan fall like lightning from heaven” – along the side, and named them after the devil. The trainers went on sale for more than $1,000 (£740) each; 665 sold in under a minute.

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