Experience: I accidentally became a global fashion brand

People across the world were wearing unofficial merch with my band’s logo on it. I decided to cash in, but do it ethically

I’ve been playing and recording music since 2012. Working under my surname Boothroyd, I’ve gained a small committed fanbase through releasing on independent labels and performing live. But in 2015, I decided to give up touring after a final headline show at Milton Keynes Gallery. I’m a big fan of the Beatles, and much like they stopped playing live in 1966, I did the same, in order to concentrate on studio material. Also, I wasn’t getting many bookings – it wasn’t exactly Boothroydmania.

Five years later, having yet to come up with my Sgt Pepper, I was living alone in a caravan in Morecambe. One morning, I received a message on Instagram: it was a photograph of the Argentinian pop star Chule Von Wernich wearing a T-shirt with my name on the front and the poster for that final gig on the back.

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