Since we’re all pumping our way through it by the gallon, I was delighted to discover hand washes sold in fizzy drink-style cans
British people are mostly onboard with kitchen recycling, but we’re less diligent in the bathroom, where, depressingly, about half our packaging gets chucked straight into the bin to end its days in landfill. Today, there are myriad more eco-responsible shampoos, conditioners, bath and shower gels – from luxury brands such as Aveda, Biolage and Davines to supermarket favourites such as Elvive and Garnier. The problem is that consumers, confused about labelling and correct recycling practices, panic-dispose.
Which is why I applaud top hairdresser George Northwood for launching his Undone haircare products in aluminium canisters. It’s an ideal material for the bathroom because, as well as being infinitely recyclable, aluminium is instantly identifiable as such: its opaque, silvery appearance sets it apart from the mishmash of bad, better and best plastics in the shower. (We instinctively know what to do with a baked bean tin, for example, so never dither.) Northwood’s lightweight containers look great, but crucially, the product inside is something I’ll use enthusiastically.
Continue reading...from Fashion | The Guardian https://ift.tt/3qfJBHW
via IFTTT
No comments:
Post a Comment