M&S to sell rival lingerie brands for the first time

Retailer to introduce underwear from Sloggi and Triumph, the brand behind the bestselling Doreen bra

Marks & Spencer is to sell rival lingerie brands for the first time as part of a new initiative to boost sales on its website.

The retailer, which already accounts for just under a third of UK underwear sales, is to introduce selected items from Sloggi and Triumph – the brand behind the world’s bestselling Doreen bra – alongside eight other new clothing labels debuting on its website over the next few months.

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from Fashion | The Guardian https://ift.tt/3rB1baX
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