What started with a run on tracksuit bottoms has developed into the chance to figure out what we actually like wearing
You don’t have to keep up with the Joneses when you’re not allowed to invite them round. (Or go round to theirs.) There has been a tiny glimmer of an upside to this, I think. For a whole year, fashion has not been about impressing anyone.
Which is good, because the impressing-other-people thing had got out of hand. A year ago, luxury had become an abstract concept in the fashion industry. Luxury fashion was basic T-shirts with eye-catching logos and price tags to match. Bag charms – trinkets to be hung off a handbag like baubles from a Christmas tree – were “must-have luxury pieces”. I think this was called conceptual luxury. Or was it imaginary luxury? I forget. It seems a long time ago.
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