The successor to cottagecore has been called out for not challenging the status quo
The fashion and lifestyle trend of Dark Academia which revolves around classic literature from Europe, has been criticised for being non-inclusive and lacking in diversity.
Like cottagecore before it, the influence of the online trend is far reaching. It has 18 million views on TikTok, 100,000 posts on Instagram and Google reports that searches having jumped by 4,750%. Even Hollywood is taking note with the costumes of Jared Leto’s Joker in Zac Snyder’s Justice League and Timothée Chalamet as Edward Scissorhands’ son referencing the trend which takes a lead from preppy looks, Donna Tartt’s Secret History, TV shows like Brideshead Revisited and films like The Talented Mr Ripley.
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