Relying on China’s gift-buying consumers to boost Covid-hit sales, labels focus on Year of the Ox
New York’s big week kicks off on 14 February, two days after the start of the Year of the Ox, putting it head-to-head with Chinese new year celebrations.
What’s more, the clash comes at a moment of weakness for Manhattan’s fashion industry. Few designers in any of the fashion capitals hold out much hope of showing new collections in front of an audience in the coming weeks, and every fashion week is struggling to maintain visibility while fighting for digital bandwidth.
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