Creative director, Kim Jones, oversees energetic Milan catwalk and says people are desperate to dress up
There is a sense of mild panic on the opening day of Milan fashion week. Despite some big hitters showing (Dolce & Gabbana, Prada and Valentino), with three A-list fashion labels absent from the calendar (Gucci, Bottega Veneta and Versace), it is hard not to link this shrunken lineup with the impact of the the coronavirus pandemic on the industry.
It has been nearly a year since Giorgio Armani had to cancel invites to his show and presented his collection behind closed doors because of the virus. Business has continued to decline – according to estimates by the Camera Nazionale della Moda Italiana (CNMI), which organises Milan fashion week, total turnover at Italian fashion companies has declined by 25%.
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