'We need to be in it': fashion labels vie for a role in Sex and the City

TV show’s return offers a lucrative opportunity for any designs lucky enough to be featured

After a bruising 10 months of store closures, falling sales, cancelled red carpets and nixed shows, the fashion industry finally had something to smile about this week with the announcement of the return of Sex and the City.

“Everyone has been talking about it. People are saying: we need to be in it,” one PR at a major fashion brand told the Guardian, expressing the sentiments of an industry that greeted the news with the enthusiasm of Carrie Bradshaw at a Manolo Blahnik sample sale.

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