Racial profiling leads minorities to shop online rather than in stores

In-store shoppers also adapt behaviour to avoid false accusations of shoplifting, study by French beauty company Sephora reveals

Shoppers from minority groups are more likely to shop online than go into a store, in order to avoid racial profiling, according to a new report.

The study from the French beauty company Sephora found that in order to avoid incidents such as being falsely accused of shoplifting, minority shoppers avoid touching product samples, make a point of chatting to sales assistants and make sure they are well dressed, all in order to lessen the possibility of being racially profiled when “shopping while black”.

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from Fashion | The Guardian https://ift.tt/2NhN1Mz
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