Chanel and Valentino enrol artists from music and film as couture adapts to Covid by turning digital
The ultimate luxury for 2021? A joyful family party. That is what we want more than anything else this season, according to Chanel’s Virginie Viard.
Since luxury fashion is ultimately about what is aspirational – and with blockbuster catwalk shows being off the cards for the foreseeable – Viard put up a marquee, strung fairy lights between rose arbours, scattered petals on the floor, and staged her spring haute couture collection as a family reunion.
“I knew we couldn’t organise a big show … so I came up with the idea of a small cortège that would come down the stairs of the Grand Palais and pass between arches of flowers. Like a family celebration, or a wedding,” said Viard before the show.
from Fashion | The Guardian https://ift.tt/2YfTAkP
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