YouTubers and Instagrammers are raking in views by burning or cutting up garments: ‘It triggers people’
For some of Supreme’s most die-hard fans, the highly coveted garments exist solely in their closets.
Supreme’s box-logo tees, the Birkin bags of skatewear, are treated with the sort of care and attention typically given to a wedding dress – vacuum sealed and tucked away for safekeeping. The protective impulse makes sense: Supreme’s hyped and limited collaborations often get flipped for 10 times their selling price, creating serious profit for resellers and casual fans alike.
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