Raf Simons joins Prada as co-creative director

Belgian designer will work alongside Miuccia Prada, with first joint collection due in September

Prada has always been a brand that dictates the rest of fashion. That tradition was stepped up in Milan on Sunday with a groundbreaking announcement at the brand’s headquarters. Designer Raf Simons is to work alongside Miuccia Prada. The two will be co-creative directors.

They are two of the most influential designers in fashion, which makes this an unprecedented alpha alliance – the fashion equivalent of Pep Guardiola and Jürgen Klopp teaming up to manage Barcelona, or Bruce Springsteen and Madonna forming a supergroup. As CEO Patrizio Bertelli said through an interpreter in his introduction to the duo: “Here, again, the Prada Group have proven to be at the forefront of change.”

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from Fashion | The Guardian https://ift.tt/39TBjxq
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